Natural aroma chemicals have been used since centuries now and are still used widely today. However, natural aroma chemicals are slowly declining in use because of their high prices and limited supply, but there’s still demand for it. A push for natural aroma chemicals is observed in recent times due to its rising popularity in the fragrance, beverages, and packaging industry and also because some flavours and fragrances cannot be reproduced synthetically. The backbone of the fragrance and flavour industry is the complex chemistry involved in developing and isolating aroma chemicals. The market of aroma chemicals has certainly become more global now where brands and fine fragrance businesses have worked together with aroma chemicals producing companies globally to compound new scents and flavours in the market, setting industry trends in the process.
Rising preferences of individuals around the globe towards natural ingredients in the food industry has supported the business expansion with popular demand for natural aroma chemicals. Considerable population growth will definitely fill the bakery and confectionery industry which we know is likely to propel natural aroma chemicals demand and utilisation.
Furthermore, the rising consumption of packaged food and beverages will in turn boost the popular demand for new food flavours globally. Flavours are used to maintain aroma, add colour, taste, and increase the expiry shelf life of the food products. Food flavours include both synthetic and natural aroma chemicals obtained from various sources and origins. With the increasing preferences of natural aroma chemicals over the synthetic ones owing to rising health consciousness and consumer awareness is basically expected to boom the natural aroma chemicals market for the flavours industry in general.
Increasing the use of chemicals such as natural acids, ketones, aldehyde, esters, and other components that are used as flavouring agents will drive the chemical market. These natural aroma chemicals are used to implant unique fragrances to the end-use products. Packaged food products specially like ready-to-eat meals, dairy products, breakfast cereals, meat products use natural aroma chemicals to enhance product texture, taste, and shelf life. Hence, the increase in convenience food and ready-to-eat products will push the natural aroma chemicals market for the flavour industry forward.
Natural bulk items like acids, lactones, alcohol, and many more are highly used in natural aroma chemicals. Natural acetic acid belongs to the acid family under natural bulk items. Increasing the use and produce of natural acetic acid for the demand of unique aroma and taste will popularise natural aroma chemicals in turn. Natural acetic acid is a flavour masking ingredient and taste modulator for dairy products, confectionery items, baked goods, and beverages. Rising inclination of people towards diet carbonated drinks, sugary substitutions, and low-calorie food will boost the production of natural acetic acid in the market.
In the beverage industry, natural aroma chemicals are always used to enhance the colour, flavour, taste, and aroma of the product. With more people enthusiastic about health conscious diets and health benefits, the consumption of functional beverages has increased. Beverages like coffee, functional tea, energy shots, fortified fruit drinks, sports drinks have surely gained momentum these recent years, increasing a demand for natural aroma chemicals as well in the process.
In short the main growth drivers for natural aroma chemicals are:
- Surging the use of natural ingredients in flavoured beverages
- Increasing consumption of nutritious and healthier food products
- More bakers and confectioneries will demand more natural aroma chemicals
- More perfume companies venturing into a balance of natural essence in their fragrances
- Rise of convenience food like ready-to-eat meals, meat, dairy products, etc.
- Rise of demand for low-calorie food, diet carbonated drinks, sugar substitutes
- Rise in health conscious and health benefit foods like energy drinks, sports drinks, coffee, functional tea
If your company belongs to the fragrance, flavour, backing, energy drink, or any other read-to-eat product industry, then you’ll be a key consumer of natural aroma chemicals indirectly. We at DU Organics do supply natural aroma chemicals to any aroma/flavour synthesisers. Our chemicals are used to make the end, preferred flavour and aroma.