Fragrance is a very important factor when it comes to laundry detergent since it can make the whole experience enjoyable. Fragrance makes one feel good on account of its ability to invoke emotions. For e.g. a laundry detergent with lavender may help create a relaxing environment since lavender is known for its calming properties. Fragrance also helps in masking unpleasant odours that may be present in dirty clothes.
Detergent manufacturers choose their fragrance based on a variety of factors. Some of the key factors are:
- Brand identity: Manufacturers tend to choose fragrances which align with their brand. For e.g. a brand with focus on eco-friendly products may opt for fragrances like citrus or eucalyptus.
- Consumer Preferences: Many manufacturers undertake market research to determine the nature of fragrances which the consumers are looking for and basis the same they introduce their fragrances.
- Market Trends: Detergent manufacturers also like to keep an eye on what is happening in the market and try to stay ahead of the curve by incorporating new and trendy scents into the products.
- Technical and performance considerations: The technical and performance factors also play an important role in determining the fragrances. For e.g. some fragrances may not be compatible with some detergent formulations or they can be too expensive to be used in large quantities.
- Safety and regulatory requirements: Manufacturers ensure that the fragrances selected meet the safety and regulatory requirements and are not prohibited, restricted or banned.
Once the fragrance is selected, the detergent manufacturers work with fragrance suppliers to develop a custom scent which meets their requirements and at the same time is cost effective and compatible with the detergent formulation.
DU Organics produces various synthetic aroma chemicals which are used in a wide range of industries including the laundry detergent industry. For obtaining more information with respect to the same, visit our website or contact us today!